How it works
From a sentence to a finished film
Five stages, and you can stop at any of them. Nothing is spent until you have seen what the system understood and approved the plan it wants to shoot.
The pipeline
The five stages
Each one produces something you can read and change before the next one runs.
Step 1
Describe it
Say what the film is, in a sentence or a paragraph. It plays back what it understood before anything is spent.
Step 2
Cast it
Upload a photo of each character, or have one generated for you to approve. Eight reference angles are built from it.
Step 3
Plan it
A script, a beat sheet and a shot list, each with its own camera angle and movement. Change anything before it shoots.
Step 4
Shoot it
One shot at a time. Each opens on the final frame of the one before, so the face, the wardrobe and the room carry over.
Step 5
Keep it
Shots are joined into one film. Reroll any single shot without rebuilding the rest of it.
Stage two, in detail
Why eight references and not one
A single photograph only tells a model what a face looks like from one direction. Ask for a profile and it has to invent one, and what it invents is a different person. The eight slots exist so there is nothing left to invent.
- 1Front
- 2Left side
- 3Right side
- 4Back
- 5Top-down
- 6Bottom-up
- 7Full body
- +Environment plate
You supply one. The rest are synthesized from it at camera angles derived from each slot’s own yaw and pitch, and the left profile is mirrored from the right rather than generated again — a mirror is exact, and a second generation would not be. You approve or replace each one before anything is locked.
The ninth tile is not the person. It is the room, lit the way the scene is lit, so a character who walks from a greenhouse into a kitchen does not take the greenhouse light with her. Environments are reusable across films in the same way characters are.
Stage three, in detail
How a shot picks the right reference
Direction is in the prompt, and it is read before anything is generated.
“She looks straight at the camera”
“She turns away from the window”
“Shot from above as she kneels”
For a video this is not decided once. It is re-inferred at every beat, so a character who turns mid-shot is conditioned on the angle she is turning into rather than the one she started from. Every one of those decisions is recorded and can be read back afterwards.
Stage four, in detail
A film is shot one frame at a time
This is the part that makes a film hold together, and it is the part no prompt can do on its own.
Shot 1
Opens on your locked reference angles.
Shot 2
Opens on shot 1’s last frame.
Shot 3
Opens on shot 2’s last frame.
Shot 4
Opens on shot 3’s last frame.
Shot two does not start from a description of shot one. It starts from shot one’s actual final frame, which does not exist until shot one has rendered. So the film shoots in sequence rather than in parallel: slower, and the only way the wardrobe, the light and the room survive a cut.
Because each shot is a separate render, any one of them can be rerolled on its own. You do not rebuild a four-minute film because the third shot had the wrong expression — you reshoot the third shot, and everything after it still opens on the frame it should.
What it costs
You are charged per generation, not per month
Credits are a unit of work. A still costs less than a clip, a long clip costs more than a short one, and the exact price of anything is shown before you confirm it. A new account gets 50 credits free, charged at the same rates as bought ones — no mode is held back, video included.
When it does not work
What happens when something fails
Generation is probabilistic and providers go down. These are the behaviours you are buying, not an apology for them.
A provider declines
Restricted models run across several providers. When one refuses or goes down, the next in the chain is tried automatically — you do not get an error, you get the result from somewhere else.
A generation fails
Refunded in full, automatically, with no ticket to raise. That covers both an outright error and a result withheld by screening.
A clip cannot be screened
Finished video is checked frame by frame before delivery. If those frames cannot be extracted, the clip is withheld rather than released — fail-safe, which does occasionally mean losing a result that was fine.
A film runs out of credits
The film stops where it is and records why, rather than burning the rest of the balance on shots that cannot complete. What already rendered is yours.